Some of the most exciting changes in information creation, aggregation and sharing evolve around the concept of users doing it for themselves (and others). These concepts often are grouped as Web 2.0 discussed by Tim O’reilly in What is Web 2.0?
Andrew McAfee took these concepts and in his seminal article, Enterprise 2.0: The Dawn of Emergent Collaboration, described Enterprise 2.0 in this way:
“There is a new wave of business communication tools including blogs, wikis and group messaging software — which the author has dubbed, collectively, Enterprise 2.0 — that allow for more spontaneous, knowledge-based collaboration. ”
Going further, McAfee described the key concepts via the acronym SLATES (search, links, authoring, tags, extensions, signals).
After the coining of these phrase, there have been two debates regarding the importance of both the term and the concept. The initial debate waged within the Wikipedia community as to whether Enterprise 2.0 was a unique term and therefore was worthy of a listing in the community encyclopedia. It has earned it’s own listing and continues to evolve significantly from the initial McAfee definition and even from month to month.
The second debate has centered around the importance and potential impact, if any, Web 2.0 technologies will have on the enterprise. Andrew McAfee and Tom Davenport took their blog debate to the floor at the 2007 Enterprise 2.0 Conference.
No doubt, technology alone solves few corporate issues and drives little, if any, changes. Both blogsmen described the need for organizational changes to include incentives, measures and culture. At the same time, companies providing employees with the ability to quickly and easily solve their own information management needs stand to increase the impact these people have on the company’s performance. For us, this includes not only Enterprise 2.0 tools like blogs, wikis and social networks, it also includes tools for collective intelligence and user built database applications.
You can read the details of the debate as written by the moderator, Dan Farber, for ZDNet in McAfee and Davenport debate the value of Enterprise 2.0 and in, Rivals Face Off In Enterprise 2.0 Debate, by Sharon Gaudin for Intelligent Enterprise.
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